Worldwide consumption and production are the driving force of the global economy which rests on the use of the natural environment and resources in a way that continues to have destructive impacts on the planet.
The COVID-19 pandemic offers countries an opportunity to build recovery plans that will reverse current trends and change our consumption and production patterns towards a more sustainable future.
Sustainable consumption and production are about doing more and better with less. It is also about decoupling economic growth from environmental degradation, increasing resource efficiency, and promoting sustainable lifestyles. Sustainable consumption and production can also contribute substantially to poverty alleviation and the transition towards low-carbon and green economies.
The emergence of COVID-19 has underscored the relationship between people and nature and revealed the fundamental tenets of the trade-off we consistently face. The planet has limited capacity. It is important to understand and appreciate the limit to which humans can push nature before its impact is negative. Those limits must be reflected in our consumption and production patterns.
COVID-19 can be a catalyst for social change. We must build back better and transition our production and consumption pattern towards more sustainable practices.
With the spirit of Keluarga Malaysia, MHIRA would like to invite you to our Webinar on Advanced Material Industries – A Dialogue Series with the title Natural Fibers for Circular Economy and Environmental Impacts on 09 December 2021.
In view of the 12th Malaysian Plan where the Prime Minister announced the implementation of a circular economy model, the need for an environmentally friendly material that can facilitate this cyclical model is highly relevant and sought for today. Having said that, there has been an increase in demand for the commercial use of natural fibers for several industrial sectors in recent years. Natural fibers are an incredibly sustainable material that is easily available in nature and have a multitude of advantages, such as their lightweight property, renewability, biodegradability, and cost-efficiency.
However, despite the increasing demand for this remarkable material, several challenges still persist that pose an impediment towards maximizing the potential of this material that could very well facilitate the circular economy model in our country. Hence, this forum aims to gather the appropriate industrial players to thoughtfully discuss this matter in a panel discussion and progressively work towards solutions that can be effectively implemented.
Furthermore, with the theme “circular economy for social and environmental impacts”, this forum aspires to start the conversation on how the collective industrial players can learn, understand and integrate lightweight materials into the implementation of a circular economy to amplify the benefits within societies and to promote the UNSDGs 2030.
Webinar on Advanced Material Industries – A Dialogue Series with the title Natural Fibers for Circular Economy and Environmental
Venue: Zoom meeting.
When: Dec 9, 2021, 02:00 PM Kuala Lumpur, Malaysia
Register in advance to book your space here :
After registering, you will receive a confirmation email containing information about joining the AMI Webinar by MHIRA.
See you there!